The Author Profitability Planner
The Author Profitability Planner
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INSTANT DIGITAL DOWNLOAD!
Know what has to happen before you spend the money.
Should you invest in that audiobook? Spend more on a launch? Pay for new covers? Put additional money behind a series?
The Author Profitability Planner helps independent authors evaluate a potential investment before the money is spent.
Instead of simply asking, “Could this make money?” this interactive Excel workbook helps you ask a better question:
What would actually have to happen for this investment to be profitable?
Enter your planned expenses, estimated net revenue per sale or reader, and realistic performance expectations. The workbook automatically calculates your break-even point, projected profit or loss, expected ROI, and the performance needed to reach your own target return.
You’ll also compare conservative, expected, and strong performance scenarios, so your entire decision isn’t based on one optimistic forecast.
Inside the workbook:
- Planned investment calculator for editing, covers, formatting, audio, advertising, and other expenses
- Break-even revenue and units/readers
- Conservative, expected, and strong performance scenarios
- Projected revenue and profit/loss
- Expected ROI
- Margin above or below break-even
- Custom target ROI
- Revenue and units/readers required to reach your target
- Plain-English interpretation of your results
- Scenario comparison chart
- Decision guide to help you evaluate whether your assumptions are realistic
Why this is different from the Break-Even Calculator
The Author Break-Even Calculator answers:
I’ve already spent the money. Have I earned it back?
The Author Profitability Planner answers:
I’m considering spending the money. What would need to happen for this investment to make financial sense?
Because a forecast isn’t a fact—and a spreadsheet filled with unrealistic assumptions is still unrealistic.
The formulas will calculate exactly what you tell them to calculate. If the inputs are fantasy, the output is fantasy with decimals.
Designed for independent authors who want to make business decisions using their numbers—not guesses.
Format: Interactive Microsoft Excel workbook (.xlsx)
About Nellie H. Steele
Nellie H. Steele is an award-winning author of mysteries, romances, and adventures filled with unforgettable characters who often steal the pen right out of her hand. A lifelong bookworm and animal lover, she now spends her days surrounded by rescue pets while crafting twisty mysteries and soap-opera-style romances that keep readers hooked until the very last page. Escape into her books today—you just might find your next favorite character.