The Author CEO Dashboard

INSTANT DIGITAL DOWNLOAD!

Know Your Numbers. Run Your Business.

You know what you earned. But do you know what your publishing business is actually doing?

The Author CEO Dashboard is an interactive Excel workbook designed to help indie authors turn publishing data into useful business information—without building complicated spreadsheets from scratch.

Built by an indie author and statistics professor, this dashboard is designed around one simple principle: data is only useful when it helps you make a decision.

Enter your monthly data by series, and the workbook automatically transforms it into company-level and series-level insights so you can see what’s earning, what’s costing you money, where your revenue is coming from, and how your business is changing over time.

Inside the Dashboard

• Monthly Series Tracking — Track revenue, advertising spend, direct costs, releases, promotions, and important context by series.
• Company CEO Dashboard — See overall revenue, profit, profit margin, advertising percentage, month-over-month changes, and 12-month trends.
• Series CEO Dashboard — Select an individual series to see its revenue, advertising spend, contribution profit, margin, share of business revenue, and monthly performance trends.
• Revenue Mix Analysis — See how much of your publishing income comes from Amazon/KU, wide ebooks, print, audio, direct sales, and other channels.
• YTD Series Performance — Compare the financial contribution of your series in one place.
• Release & Promotion Tracking — Add context to your numbers by flagging release months, promotions, BookBubs, and other events that may affect performance.
• Optional Series Read-Through Calculator — Enter book-level sales and KENP data to estimate KU readers, step-by-step read-through, and full-series retention.
• Built-In Instructions & Sample Data — See the workbook in action before replacing the sample figures with your own.

Who Is This For?

The Author CEO Dashboard is designed for indie authors who have moved beyond simply asking “How much did I make this month?” and want to better understand how their publishing business is performing.

You don’t need to be a statistician. You don’t need dozens of books. And you don’t need to track hundreds of metrics.

You just need enough information to make better decisions.

What You’ll Receive

1 downloadable interactive Microsoft Excel workbook (.xlsx) with built-in formulas, dashboards, charts, sample data, and instructions.

Please note: This is a business-management and decision-support tool. It is not accounting, bookkeeping, tax, or financial-advisory software.