Author Assistant Training Workbook 8: Promotions, Marketing & Social Media Support

Learn how to help an author organize and execute promotions, marketing campaigns, and social media—without confusing marketing support with marketing strategy.

Author marketing involves a lot of moving pieces: promotions, newsletter swaps, graphics, social posts, scheduling, links, campaign dates, tracking, and follow-up. A skilled author assistant can take much of that operational workload off an author’s plate while still understanding which decisions belong to the author.

In Author Assistant Training Workbook 8: Promotions, Marketing & Social Media Support, you’ll learn how to coordinate and support multi-channel author marketing campaigns from planning through reporting.

This practical workbook covers:

• Marketing support vs. marketing strategy
• Building marketing briefs and promotional calendars
• Newsletter swaps and cross-promotion
• Group promotions, promo sites, and giveaways
• Researching promotional opportunities for an author
• Defining an assistant’s social media responsibilities
• Common social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, Threads, X, and Bluesky
• Common tools including Meta Business Suite, Buffer, Later, Hootsuite, and Canva
• Organizing graphics, videos, captions, and other marketing assets
• Repurposing approved content across multiple channels
• Scheduling, publishing, and social media quality assurance
• Handling comments and DMs appropriately
• Links, attribution, and basic campaign tracking
• Collecting and reporting marketing results without overinterpreting the data
• Knowing when a promotional or marketing decision requires author approval

Throughout the workbook, you’ll complete practical exercises based on realistic author-marketing situations, followed by an Answer & Discussion Guide and Skills Check to reinforce what you’ve learned.

You’ll finish with a complete Fable & Fiction Publishing marketing simulation, where you’ll organize a multi-channel promotional campaign for fictional author Delaney Vale—including newsletter swaps, group promotions, social media, campaign assets, tracking links, scheduling problems, and approval decisions.

Designed for aspiring and developing author assistants who want practical, publishing-specific training—not generic virtual assistant advice.

Digital product. No physical item will be shipped.

Part of the 10-workbook Author Assistant Training series from A Novel Idea Publishing Education.